2016 is the year of the reprint of "NIKE AIR MORE UPTEMPO", commonly known as "Moreten".
New collars were released almost every week, and many people lined up in front of the stores every Saturday before they went on sale.
However, it wasn't just the veterans who were pleased with this trend.
"Moreten" has captivated many young people who were not interested in sneakers until now.
In that year, another young "sneakerhead" was born who will be responsible for the next generation.
This time, we asked @turu0603 to talk about KicksWrap Premium .
"Interview Profile"
@ turu0603
Born in Ibaraki Prefecture
A young sneakerhead who was shocked by the "Supreme x NIKE AIR MORE UPTEMPO" released in 2016 and has since been immersed in the charm of sneakers.
Favorite pair is "OFF-WHITE x NIKE AIR JORDAN UNC"
Born in Ibaraki Prefecture
A young sneakerhead who was shocked by the "Supreme x NIKE AIR MORE UPTEMPO" released in 2016 and has since been immersed in the charm of sneakers.
Favorite pair is "OFF-WHITE x NIKE AIR JORDAN UNC"
"Stay close to the life of sneakers"
- It's already been two months since the release of "KicksWrap Premium", which is a sneaker ornamental film "KicksWrap" with UV protection added.
The number of #kickswrap posts on Instagram is increasing day by day, but the number of Premium posts is still small.
Among such a small number of posts, @ turu0603 's post that actually used KicksWrap Premium stood out, so I asked for an interview this time.
I am very sorry.
There was also an interview with the deputy store manager of atmos Chiba for the regular edition of KicksWrap ... I honestly wondered if I could do it myself, but I was happy when I got the call.
- Thank you very much for coming from Ibaraki despite your busy schedule.
By the way, that bag you're holding right now... is it the Supreme x Comme des Garcons x NIKE AIR FORCE 1 released today? ?
No, this is indeed a Supreme shopping bag, but inside are the sneakers for the interview shoot that I was asked to do this time. (smile)
But today I actually went with my juniors.
However, I couldn't buy it in the end, so I couldn't stand it and bought it for 40,000 at a resale shop. (smile)
- Now is the time to buy.
The reason I fell in love with sneakers dates back to the "Supreme x NIKE AIR MORE UPTEMPO" released two years ago.
At that time, I liked Azul's clothes, or to put it simply, my brother's Oraora-kei (laughs), and to be honest, I wasn't really interested in sneakers.
However, when I saw the image of "Shuptempo" on the internet, I was shocked and thought "I definitely want this sneaker!".
I actually tried online lottery and online sales, but all of them ended in failure.
However, I still couldn't give up, so I headed to Tokyo after the online was over.
When I was walking, I saw a store with a long line, and when I saw the signboard of the store, it said "NIKELAB MA5".
Is Shuptempo on sale here too!? I thought, and lined up.
But are they really on sale here? I had a question.
When I asked the person in front of me in line, I was told that it was a collaboration T-shirt between Fragment and Nike. (smile)
So, as I was talking to him, he said that he had purchased a Shuptempo at a Supreme store and was lining up for MA5.
So, when I explained the background to that person, I decided to sell the Shuptempo for 40,000 yen, which was cheaper than the market price.
I was really happy, so I decorated it without wearing it and looked at it for a while.
It ended up being a little long, but from there I became completely addicted to sneakers.
- (laughs)
It all started when I learned about "KicksWrap" from SOSHI-Muzic 's video.
SOSHI-san's videos are easy to watch, and they're fun to make.
Reviews of people actually wearing sneakers are often helpful.
As I continued to watch the next video and the next video, a video introducing KicksWrap came out, and I learned about KicksWrap for the first time.
I learned about the appeal of sneakers at Shptempo, and since then I've become obsessed with collecting "NIKE AIR JORDAN 1".
Among them, there were times when I collected old models (as close as possible to the original).
The 2011 Chicago that I actually purchased had a little hydrolysis around the sole of the toe, but I still want to keep it in good condition for as long as possible ... That's why I thought about using KicksWrap. is.
It is also one of the opportunities to prevent dust.
I'm building a new house now, and I'm planning to make a dedicated shelf to display my sneakers in the room.
In my experience, it gets a lot of dust when displayed on a shelf , so you can prevent that by wrapping it with KicksWrap.
-I see.
I used KicksWrap and thought it was a great product, so I thought Premium would be even better .
Before purchasing, I actually read the product description, and I was attracted to the "Anti-UV+" function, which cuts over 90% of UV rays , so I decided to purchase it.
I thought that the UV cut effect would be a countermeasure against yellowing .
Come to think of it, KicksWrap Premium seems to have a thicker film than KicksWrap.
- It's not my fault. (smile)
In a nutshell, KicksWrap Premium gave me a sense of security .
It's true that using KicksWrap Premium doesn't stop hydrolysis, but I always want to do the best for my precious sneakers .
Depending on the sneaker, there are some that I paid many times more than the regular price to buy , and some sneakers that I have a fondness for are filled with memories that cannot be changed with money .
Even if it becomes tattered by hydrolysis someday, I want to stay close to it as long as possible until that moment in as beautiful a state as possible.
For that reason, I think the best way for me is to put a desiccant and a shoe keeper in the insole and wrap it with KicksWrap Premium.
As an aside, there is one of my favorite models, the "OFF-WHITE x NIKE AIR JORDAN 1 "UNC".
This was originally wrapped in KicksWrap, but after KicksWrap Premium was released, I peeled off the KicksWrap and wrapped it again in KicksWrap Premium. (smile)
And even if it 's hydrolyzed , you can wrap the sneaker in KicksWrap and store it without any problems.
Even if it's hydrolyzed, you can still touch it by wrapping it .
Personally, I think it's a product that should be more popular in Japan, and it might sell well overseas as well.
I think the hologram sticker is also good.
Somehow, there is a feeling that it is "preserved properly" (lol)
Do you say that it gives a sense of luxury when this is attached, I think it looks good.
First of all, KicksWrap is a product that you can only know if it is good or bad after you use it .
I'm the kind of person who likes to try things out if they're interested, so I bought KicksWrap and tried it myself.
As a result, I came to realize that KicksWrap is a product that I would like to continue using, so I am glad that I bought it.
It's a different story if KicksWrap costs 10,000 or 50,000, which is extremely expensive to pick up, but KicksWrap Premium is about 1,800 yen (excluding tax) for 10 pieces (for 5 pairs).
I personally think that it is a slightly higher lunch price , and it is a price that is easy to enter.
If you still think it's expensive, try KicksWrap.
KicksWrap is 980 yen (excluding tax) for 10 pieces (for 5 pairs), which is about half the price of Premium , and this is the price of lunch every day .
If you think that you had a lunch for your precious sneakers , isn't it a very cheap purchase?
-I see.
In fact, UNDEFEATED stores not only sell products, but also exhibit KicksWrap, KicksWrap Premium, and SOLE PLUS on sneakers , so you can learn how sneakers are actually wrapped. Wouldn't it be nice to go see it once if you want to?
This was a fairly long interview, but thank you very much for taking the time out of your busy schedules to take this interview.
*Buy KicksWrap Premium here
But today I actually went with my juniors.
However, I couldn't buy it in the end, so I couldn't stand it and bought it for 40,000 at a resale shop. (smile)
- Now is the time to buy.
A little while ago, there weren't many resale shops like there are now, and buying from Yahoo auctions was the standard.
But now it's full of fakes, so it's becoming a new standard to buy from StockX or other resale shops that only deal with the real thing.
By the way, what made you fall in love with sneakers?
The reason I fell in love with sneakers dates back to the "Supreme x NIKE AIR MORE UPTEMPO" released two years ago.
At that time, I liked Azul's clothes, or to put it simply, my brother's Oraora-kei (laughs), and to be honest, I wasn't really interested in sneakers.
However, when I saw the image of "Shuptempo" on the internet, I was shocked and thought "I definitely want this sneaker!".
I actually tried online lottery and online sales, but all of them ended in failure.
However, I still couldn't give up, so I headed to Tokyo after the online was over.
When I was walking, I saw a store with a long line, and when I saw the signboard of the store, it said "NIKELAB MA5".
Is Shuptempo on sale here too!? I thought, and lined up.
But are they really on sale here? I had a question.
When I asked the person in front of me in line, I was told that it was a collaboration T-shirt between Fragment and Nike. (smile)
So, as I was talking to him, he said that he had purchased a Shuptempo at a Supreme store and was lining up for MA5.
So, when I explained the background to that person, I decided to sell the Shuptempo for 40,000 yen, which was cheaper than the market price.
I was really happy, so I decorated it without wearing it and looked at it for a while.
It ended up being a little long, but from there I became completely addicted to sneakers.
- (laughs)
It's true that "Moreten", which was reprinted in 2016, made the old fans happy, but personally, I have a strong impression that it increased the number of "young fans" more than that.
It seems that the number of "young sneakerheads" like @turu0603 has increased rapidly.
- Well, I think it's about time to get to the main topic of this interview.
First of all, where did you hear about "KicksWrap Premium"?
It all started when I learned about "KicksWrap" from SOSHI-Muzic 's video.
SOSHI-san's videos are easy to watch, and they're fun to make.
Reviews of people actually wearing sneakers are often helpful.
As I continued to watch the next video and the next video, a video introducing KicksWrap came out, and I learned about KicksWrap for the first time.
ーWhat made you decide to actually use KicksWrap?
I learned about the appeal of sneakers at Shptempo, and since then I've become obsessed with collecting "NIKE AIR JORDAN 1".
Among them, there were times when I collected old models (as close as possible to the original).
The 2011 Chicago that I actually purchased had a little hydrolysis around the sole of the toe, but I still want to keep it in good condition for as long as possible ... That's why I thought about using KicksWrap. is.
It is also one of the opportunities to prevent dust.
I'm building a new house now, and I'm planning to make a dedicated shelf to display my sneakers in the room.
In my experience, it gets a lot of dust when displayed on a shelf , so you can prevent that by wrapping it with KicksWrap.
-I see.
However, as I mentioned in the previous interview and in the product description, hydrolysis begins at the manufacturing stage , so any sneaker cannot be avoided from now on.
I agree.
Personally, I think it's better to do it than not to do it .
More on the big reason for that later.
Personally, I think it's better to do it than not to do it .
More on the big reason for that later.
-By the way, why did you decide to use "KicksWrap Premium", which costs about twice as much as KicksWrap?
I used KicksWrap and thought it was a great product, so I thought Premium would be even better .
Before purchasing, I actually read the product description, and I was attracted to the "Anti-UV+" function, which cuts over 90% of UV rays , so I decided to purchase it.
I thought that the UV cut effect would be a countermeasure against yellowing .
Come to think of it, KicksWrap Premium seems to have a thicker film than KicksWrap.
- It's not my fault. (smile)
In fact, Premium has 0.01mm thicker film than KicksWrap.
KicksWrap is 0.02mm and KicksWrap Premium is 0.03mm .
In the first place, KicksWrap was created by cooperating with film makers with more than 30 years of experience in this field , selecting the optimal shrink film from a huge number of film types and thicknesses .
Please check the article below for more details.
Why is "KicksWrap" the best film for wrapping sneakers? [Reason why the price is higher than other shrink films]
In the production of "KicksWrap Premium" this time, of course, I consulted with the person in charge, and I think that I have created a definitive sneaker film (shoe film) by giving some samples.
"Stay close to the life of sneakers"
ーPlease let us know if there is anything that you think was really good about using KicksWrap Premium.
In a nutshell, KicksWrap Premium gave me a sense of security .
It's true that using KicksWrap Premium doesn't stop hydrolysis, but I always want to do the best for my precious sneakers .
Depending on the sneaker, there are some that I paid many times more than the regular price to buy , and some sneakers that I have a fondness for are filled with memories that cannot be changed with money .
Even if it becomes tattered by hydrolysis someday, I want to stay close to it as long as possible until that moment in as beautiful a state as possible.
For that reason, I think the best way for me is to put a desiccant and a shoe keeper in the insole and wrap it with KicksWrap Premium.
As an aside, there is one of my favorite models, the "OFF-WHITE x NIKE AIR JORDAN 1 "UNC".
This was originally wrapped in KicksWrap, but after KicksWrap Premium was released, I peeled off the KicksWrap and wrapped it again in KicksWrap Premium. (smile)
And even if it 's hydrolyzed , you can wrap the sneaker in KicksWrap and store it without any problems.
Even if it's hydrolyzed, you can still touch it by wrapping it .
Personally, I think it's a product that should be more popular in Japan, and it might sell well overseas as well.
- "KicksWrap Premium is the perfect tool for keeping your favorite sneakers for the rest of your life."
I think the hologram sticker is also good.
Somehow, there is a feeling that it is "preserved properly" (lol)
Do you say that it gives a sense of luxury when this is attached, I think it looks good.
-Finally, please give a message to those who are worried about purchasing "KicksWrap Premium".
First of all, KicksWrap is a product that you can only know if it is good or bad after you use it .
I'm the kind of person who likes to try things out if they're interested, so I bought KicksWrap and tried it myself.
As a result, I came to realize that KicksWrap is a product that I would like to continue using, so I am glad that I bought it.
It's a different story if KicksWrap costs 10,000 or 50,000, which is extremely expensive to pick up, but KicksWrap Premium is about 1,800 yen (excluding tax) for 10 pieces (for 5 pairs).
I personally think that it is a slightly higher lunch price , and it is a price that is easy to enter.
If you still think it's expensive, try KicksWrap.
KicksWrap is 980 yen (excluding tax) for 10 pieces (for 5 pairs), which is about half the price of Premium , and this is the price of lunch every day .
If you think that you had a lunch for your precious sneakers , isn't it a very cheap purchase?
-I see.
I'm sure everyone I've interviewed has said that.
"It's a product that you won't understand until you try it," he said.
However, I think that there are many people who decide to buy the product after actually picking it up at the store, even if it can be purchased online.
It used to be sold only at this online shop, but now, thankfully, UDEFEATED also carries it and has it in their store.
In fact, UNDEFEATED stores not only sell products, but also exhibit KicksWrap, KicksWrap Premium, and SOLE PLUS on sneakers , so you can learn how sneakers are actually wrapped. Wouldn't it be nice to go see it once if you want to?
This was a fairly long interview, but thank you very much for taking the time out of your busy schedules to take this interview.
*Buy KicksWrap Premium here